We create integrated communications programs that get the right messages to the right people at the right time.

Our Thinking

Whether an established company, a start-up, or a nonprofit organization, we can help you develop strategic communications programs that reach, engage and influence key audiences. We create experiences that will not only help you become socially-relevant but deliver lasting results.

How We Do It

We start by gathering insights about your core audiences to determine their behaviors, needs and expectations. Using that knowledge, we develop strategic plans that leverage digital and social media channels, forge relationships with advocacy organizations and other strategic partners, or conduct outreach to key influencers.

What We do

We roll-up our sleeves and work with you to understand your needs, uncover insights and identify opportunities. Whether working with your in-house staff, your agencies or reaching into our own network of like-minded strategic and creative partners, we work with you to develop approaches that will not only nurture your business, but that ultimately help you build your brand.

We can help

We help you reach your audiences with captivating content and engaging digital experiences.

Services

Strategic Direction

We create communications programs and approaches that enable you to reach and engage key audiences to deliver results.

  • Social Media Strategy Development
  • Environmental and Competitive Assessments
  • Online Media Relations Planning
  • Research Reports and Analysis

Cultural Readiness

We help you gain the skills needed to manage digital initiatives that meet the needs of your customers.

  • Policies & Guidance
  • Training & Education
  • Organizational Design

Execution

We work with you to execute your communications programs.

  • Content Creation
  • Editorial Services
  • Online Media Relations
  • Social Media Management and Moderation
  • Digital Site Curation

Freshly Minted

Process

Our Process is Simple:

We take steps to understand your business needs, gather insights and identify opportunities. We then create engaging and socially-relevant communications strategies and execute against those plans.

Meet the Team

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Marc Monseau: President

Marc has spent almost 20 years devising new ways to reach, engage and influence people through digital channels. Marc’s varied career includes serving as an analyst for a London-based market research group and reporting for the international news organization, Bloomberg Business News both in the US and Europe. Marc spent 14 years at Johnson & Johnson, where he handled corporate media relations, issues management, proactive financial communications, and executive communications. Marc was responsible for creating and launching Johnson & Johnson’s first corporate blog, www.jnjbtw.com, launched the corporation on Facebook and Twitter, created corporate-wide social media policies, and guided the development of a media strategy for the corporation that became a model for other health organizations to follow.

Marc is also a regular contributor to the video blog, Pharmfresh.TV, and is an advisory board member of the Digital Health Coalition.

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Jay Bryant: Senior Consultant

Jay has held various roles in business and product development with agencies, publishers & software developers. Jay’s most recent account work at LiveWorld.com included large social media projects for Walmart, Intel and Pfizer.  Other work includes TV Guide, where he developed and deployed one of the largest blogging communities focused on entertainment and awarded 5 patents for development work. Earlier, Jay held senior positions at Educational Testing Service, bigchalk.com, KOZ.com and Freedom Communications.
Jay earned a BA in Photography from Southern Illinois University – Carbondale, and completed graduate studies in Journalism at the University of Nebraska – Lincoln.  He got his start in journalism as an intern photographer at the White House and spent many years as a newspaper photographer and editor before starting work in digital communications in 1996.
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Amanda Sheldon: Chief Strategist

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Amanda Sheldon is passionate about building a positive patient experience throughout the healthcare journey using digital and social communication. She brings an extensive track record building advocacy and brand loyalty for Fortune 100 and start-up companies in healthcare and technology.

Most recently, she led the development of digital and social strategies for Medtronic Diabetes that ignited and engaged people with diabetes and their care partners. At Medtronic, Amanda established a first-of-its-kind social community for the medical devices industry that helped build awareness for Medtronic’s diabetes therapies and generate sales, all while supporting and engaging current customers.  In addition, Amanda led the development of a global direct-to-consumer strategy spanning Europe, Asia Pac, and the Americas.

Previously, Amanda was a senior vice president at Porter Novelli, where she managed the life sciences practice on the West Coast. She led strategy and development of integrated marketing communications programs to engage physicians and patients to grow awareness and sales for therapies across the health spectrum.

Amanda was named a Top 40 Healthcare Transformer by Medical Marketing and Media in 2015.

 

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Mark Violi: Content Strategist

LinkedIn

With 20 years’ experience in advertising and media, Mark has a deep background in visual and written communications for a diverse array of business-to-business and consumer marketing clients.

Following serving as Art Director for multiple agencies, Mark spent 14 years as Senior Web Designer at Munich Reinsurance America where he developed and maintained multiple corporate websites for internal and external audiences, while also engaging in corporate communications of all kinds.

Driving real-word success in the areas of web development, social media influence, content creation, digital marketing, video production and more, Mark’s added value goes beyond design to create compelling and authentic brand narratives.

Contact

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mmonseau@mintcollective.net

609.924.3939

174 Nassau Street Suite 121
Princeton, NJ 08542