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More from SXSW 2013: Rohit Bhargava Interview

Posted on 20 Feb 2014 in Cultural Readiness, Digital Communications, Digital Health, PharmFreshTV, Uncategorized | 0 comments

While at SXSW2013, I also had the chance to interview an old friend, Rohit Bhargava (Author of Likeonomics, Personality Not Included, etc.),  about his new startup, Influential Marketing Group for the PharmFresh.TV project that Shwen Gwee and I manage.  During our chat we discussed the barriers brands face to using social technologies effectively, and what cultural attributes are required for success:

More interviews and clips can be found on PharmFresh.TV.

 

 

 

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