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Freshly Minted

More from SXSW 2013: Rohit Bhargava Interview

Posted on 20 Feb 2014 in Cultural Readiness, Digital Communications, Digital Health, PharmFreshTV, Uncategorized | 0 comments

While at SXSW2013, I also had the chance to interview an old friend, Rohit Bhargava (Author of Likeonomics, Personality Not Included, etc.),  about his new startup, Influential Marketing Group for the PharmFresh.TV project that Shwen Gwee and I manage.  During our chat we discussed the barriers brands face to using social technologies effectively, and what cultural attributes are required […]

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SXSW Through the Camera Lens

Posted on 17 Feb 2014 in Digital Health, PharmFreshTV | 0 comments

Well, it’s that time again.  People are packing bags, cursing that they didn’t get their hotel rooms early enough and digging out their cowboy hats, hipster T-shirts and best talking shoes and getting ready to head to Austin for SXSW. Last year, Shwen Gwee and I recorded a load of interviews of digital health thought leaders, entrepreneurs […]

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Driving Digital Innovation in Healthcare

Posted on 15 Feb 2014 in Cultural Readiness, Digital Health Coalition, Organizational Effectiveness | 0 comments

By Marc What are the biggest barriers to digital innovation for healthcare companies? Depending on who you ask, you’ll likely get a different answer.  Some point to the cultural readiness of the organization.  Others blame a structure that creates silos between different divisions.  Still others bemoan an inability of regulatory and marketing to work with […]

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Bridgegate: What Would You Do?

Posted on 13 Feb 2014 in Crisis Management, Public Relations, Uncategorized | 0 comments

By Marc The following originally appeared in the Jan. 27th edition of PR News It’s one of those questions that most of us hope we will never have to answer: What do you do when senior leaders of your organization step down amid allegations of wrongdoing? Since “Bridgegate,” no doubt most people are dusting off their […]

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Creating Cultural Readiness: The Crucial Element to Becoming an Innovation-driven Company

Posted on 10 Dec 2013 in Cultural Readiness, Digital Health Coalition, Marketing, Organizational Effectiveness | 0 comments

By Marc Ask most pharmaceutical marketers about their organizations’ digital prowess and you usually hear the following: “We are a very conservative.” Or “We are risk averse.” Or “We don’t encourage innovation.” Sound familiar? There is a general sense within most pharmaceutical and medical device companies that they lag behind other industries when it comes […]

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How Digital Impacts Agency-Client Relationships

Posted on 30 Aug 2013 in Digital Communications, Marketing, Public Relations | 0 comments

  By Marc The following piece originally ran in PR News in August, 2013. After working as a client for more than 15 years, two years ago I moved to the agency side, where I now help different clients with their digital communications programs. Having worked both sides of the street, I’ve seen both good […]

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