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Cultural Readiness

More from SXSW 2013: Rohit Bhargava Interview

Posted on 20 Feb 2014 in Cultural Readiness, Digital Communications, Digital Health, PharmFreshTV, Uncategorized | 0 comments

While at SXSW2013, I also had the chance to interview an old friend, Rohit Bhargava (Author of Likeonomics, Personality Not Included, etc.),  about his new startup, Influential Marketing Group for the PharmFresh.TV project that Shwen Gwee and I manage.  During our chat we discussed the barriers brands face to using social technologies effectively, and what cultural attributes are required […]

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Driving Digital Innovation in Healthcare

Posted on 15 Feb 2014 in Cultural Readiness, Digital Health Coalition, Organizational Effectiveness | 0 comments

By Marc What are the biggest barriers to digital innovation for healthcare companies? Depending on who you ask, you’ll likely get a different answer.  Some point to the cultural readiness of the organization.  Others blame a structure that creates silos between different divisions.  Still others bemoan an inability of regulatory and marketing to work with […]

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Creating Cultural Readiness: The Crucial Element to Becoming an Innovation-driven Company

Posted on 10 Dec 2013 in Cultural Readiness, Digital Health Coalition, Marketing, Organizational Effectiveness | 0 comments

By Marc Ask most pharmaceutical marketers about their organizations’ digital prowess and you usually hear the following: “We are a very conservative.” Or “We are risk averse.” Or “We don’t encourage innovation.” Sound familiar? There is a general sense within most pharmaceutical and medical device companies that they lag behind other industries when it comes […]

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How to be Culturally Ready for Social Media

Posted on 13 Aug 2013 in Cultural Readiness, Social Media | 0 comments

By Marc This was originally published in PRNews in August, 2013 Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them. Success, as study after study has shown, depends on whether companies not only understand […]

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