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PharmFreshTV

A Humbler, More Human SXSW Tries to Correct Problems it Helped Create

Posted on 24 Mar 2017 in Crisis Management, PharmFreshTV, Public Relations, Social Media | 0 comments

When the snows of February turn to the rains of March, I, like a modern pilgrim,  journey to SXSW Interactive to recharge, gain a fresh perspective on the world, and glimpse the future of digital communications. Every year the experience is a little different.  When Shwen Gwee and I produced PharmFresh.TV, I spent my time stalking the […]

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More from SXSW 2013: Rohit Bhargava Interview

Posted on 20 Feb 2014 in Cultural Readiness, Digital Communications, Digital Health, PharmFreshTV, Uncategorized | 0 comments

While at SXSW2013, I also had the chance to interview an old friend, Rohit Bhargava (Author of Likeonomics, Personality Not Included, etc.),  about his new startup, Influential Marketing Group for the PharmFresh.TV project that Shwen Gwee and I manage.  During our chat we discussed the barriers brands face to using social technologies effectively, and what cultural attributes are required […]

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SXSW Through the Camera Lens

Posted on 17 Feb 2014 in Digital Health, PharmFreshTV | 0 comments

Well, it’s that time again.  People are packing bags, cursing that they didn’t get their hotel rooms early enough and digging out their cowboy hats, hipster T-shirts and best talking shoes and getting ready to head to Austin for SXSW. Last year, Shwen Gwee and I recorded a load of interviews of digital health thought leaders, entrepreneurs […]

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