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Public Relations

A Humbler, More Human SXSW Tries to Correct Problems it Helped Create

Posted on 24 Mar 2017 in Crisis Management, PharmFreshTV, Public Relations, Social Media | 0 comments

When the snows of February turn to the rains of March, I, like a modern pilgrim,  journey to SXSW Interactive to recharge, gain a fresh perspective on the world, and glimpse the future of digital communications. Every year the experience is a little different.  When Shwen Gwee and I produced PharmFresh.TV, I spent my time stalking the […]

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Bridgegate: What Would You Do?

Posted on 13 Feb 2014 in Crisis Management, Public Relations, Uncategorized | 0 comments

By Marc The following originally appeared in the Jan. 27th edition of PR News It’s one of those questions that most of us hope we will never have to answer: What do you do when senior leaders of your organization step down amid allegations of wrongdoing? Since “Bridgegate,” no doubt most people are dusting off their […]

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How Digital Impacts Agency-Client Relationships

Posted on 30 Aug 2013 in Digital Communications, Marketing, Public Relations | 0 comments

  By Marc The following piece originally ran in PR News in August, 2013. After working as a client for more than 15 years, two years ago I moved to the agency side, where I now help different clients with their digital communications programs. Having worked both sides of the street, I’ve seen both good […]

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