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Social Media

A Humbler, More Human SXSW Tries to Correct Problems it Helped Create

Posted on 24 Mar 2017 in Crisis Management, PharmFreshTV, Public Relations, Social Media | 0 comments

When the snows of February turn to the rains of March, I, like a modern pilgrim,  journey to SXSW Interactive to recharge, gain a fresh perspective on the world, and glimpse the future of digital communications. Every year the experience is a little different.  When Shwen Gwee and I produced PharmFresh.TV, I spent my time stalking the […]

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How to be Culturally Ready for Social Media

Posted on 13 Aug 2013 in Cultural Readiness, Social Media | 0 comments

By Marc This was originally published in PRNews in August, 2013 Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them. Success, as study after study has shown, depends on whether companies not only understand […]

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